The Magic Behind Successful Subscription Boxes and Curated Services

Subscription boxes and curated services – aka companies that send you an assortment of goods on a periodic basis – are nothing new. In fact, they’ve been around for decades in the form of things like record and fruit-of-the-month clubs. What’s relatively new is both the prevalence and popularity of such services; a phenomenon that…

Digital Marketing as a Part of Your Marketing Strategy

In many people’s eyes, digital marketing is a completely separate field from marketing and marked by its own rules. Marketing executive Elizabeth “Liz” Brigham , however, sees digital marketing as a set of tools that help create the bigger marketing picture. Listen in as she walks us through how she views digital marketing and how…

Consumer Insights

Obvious: you should know who your customers are and what they want. Not so obvious: how to get this information. Zuley Clarke, has spent much of her career helping brands get to know their consumers better. Now, as co-founder of Humblee, she’s helping brands it a step further by getting companies video content to keep…

Marketing Campaigns for Product Launches

Launching a new product can be nerve wracking – especially if you have a tight schedule! As Director of Global Strategic Marketing for an international tech company, Caiti Donovan knows how to plan, keep teams on track and brings perspective. Listen in as Caiti discusses what it takes to launch a new product. Main Takeaways:…