The Magic Behind Successful Subscription Boxes and Curated Services

Subscription boxes and curated services – aka companies that send you an assortment of goods on a periodic basis – are nothing new. In fact, they’ve been around for decades in the form of things like record and fruit-of-the-month clubs. What’s relatively new is both the prevalence and popularity of such services; a phenomenon that…

Getting Unstuck

Life is about growth and evolution. Ideally, we progress through phases in such a seamless, effortless, and timely manner that we don’t get frustrated or bored. However, this is life – things are rarely ideal. In fact, most people in their career or personal life will, from time to time, feel “stuck” or unable to…

Digital Marketing as a Part of Your Marketing Strategy

In many people’s eyes, digital marketing is a completely separate field from marketing and marked by its own rules. Marketing executive Elizabeth “Liz” Brigham , however, sees digital marketing as a set of tools that help create the bigger marketing picture. Listen in as she walks us through how she views digital marketing and how…

Consumer Insights

Obvious: you should know who your customers are and what they want. Not so obvious: how to get this information. Zuley Clarke, has spent much of her career helping brands get to know their consumers better. Now, as co-founder of Humblee, she’s helping brands it a step further by getting companies video content to keep…

Starting and Maintaining Partnerships and Joint Ventures

Like most relationships that involve some give and take, partnerships and joint ventures can be tough. But when done right, they can take you and your business to the next level. Alexa DePasquale – VP, Partnerships Lead at Grey Adventures – has spent her career helping businesses identify and capitalize on their synergies. In this…

How to Rock a MeetUp and Other Networking Events

For many, networking conjures up images of borrowing a roommate’s suit and jockeying in line to shake hands at a recruiting even until they land an interview. Luckily, beyond college, most networking is much more organic and consists of events centered around common interests. Reasons for attending affairs range from a desire to learn more…

Identifying Your Next Startup (or Side Hustle)

  Identifying and defining your next venture or “side hustle” can be overwhelming. Sometimes we have too many ideas. Other times, it’s hard to find one  that satiates one’s passions and is also lucrative. Allison Vicenzi – Founder of Materi-al – recently went through a soul-searching exercise in which she assessed her passions, skills, and…

Selling to Gatekeepers

Lauren Foundos is a modern Riveter. She’s an all American athlete turned bond market guru turned entrepreneur. Today, she is getting stuff done as Founder & Chief Executive Officer of FORTË – a service that offers live, streaming fitness classes from top studios. Listen in as she tells us her approach to sales and selling…

Marketing Campaigns for Product Launches

Launching a new product can be nerve wracking – especially if you have a tight schedule! As Director of Global Strategic Marketing for an international tech company, Caiti Donovan knows how to plan, keep teams on track and brings perspective. Listen in as Caiti discusses what it takes to launch a new product. Main Takeaways:…

Selecting and Setting Up a Legal Entity

In Sanskrit, “shanti” means peace. To entrepreneurs, the name Shanti Hubbard means “peace of mind.” As Founding Law Partner at Chan Hubbard PLLC, Shanti helps startups and small business figure out how to protect their  intellectual property and assets with everything from patents to non-disclosure agreements to partnership structures. Listen in as we talk about…

Acquiring Businesses as Customers

For a company to grow, one must either acquire customers or sell existing customers more. Both are easier said than done. Join us as Ayesha Kiani –  Head of Business Development at Overlap.cc – walks us through how she thinks about business development and her advice for acquiring businesses as customers. Main Takeaways: Her approach…

Producing Fundraisers

“Let’s have a fundraiser” is a common conclusion in many  organizations. That said, it’s not always the right move nor executed well. Freelance Event Creator, Michelle Bruenn is an expert at shaping events and managing logistics to make sure that the event has the biggest impact possible. Listen in as Michelle walks us through the…