Marketing Campaigns for Product Launches


Launching a new product can be nerve wracking – especially if you have a tight schedule! As Director of Global Strategic Marketing for an international tech company, Caiti Donovan knows how to plan, keep teams on track and brings perspective. Listen in as Caiti discusses what it takes to launch a new product.

Main Takeaways:

  • Her best practice: There are none! Marketing is a quickly moving industry. What held true in one instance won’t necessarily work in another. Keep your mind open, keep learning more about your customers, and keep improving.
  • Her advice on getting started: Do a Google search and check out sites that keep the pulse on innovation like Tech Cruch, Indiegogo and Kickstarter! This is a great way to find out what’s going on with similar projects and your audience.
  • Her advice on messaging: Know when and how to deliver the message. Your audience gets so many messages during the day, it can be hard for any message to stand out. But if you deliver it at a time and a way that’s relevant, you’ll have a higher success rate.